Kay Jewelers, a chain of jewelry stores that sells a wide range of jewelry accessories, is offering free necklaces with a $30 credit for customers who pre-order their jewelry.
The credit comes from Kay Jewelry’s $15 annual membership that comes with access to all its jewelry brands.
The new credit card offers an introductory membership, with unlimited use and up to $50 in credit each year.
Kay said that membership is good for four years, and customers can renew for an additional three years.
For the first year, the membership includes one month of free gift cards, as well as discounts for Kay’s other jewelry brands, including Bauhaus and H&M.
“Kay has always been committed to providing customers with value and a personalized experience,” Kay Jewelries Chief Marketing Officer John M. Hirsch said in a statement.
“Today, we are excited to offer an exciting way to get your first piece of jewelry that will make your life easier.”
The promotion, which is available on Kay’s website and at Kay’s online store, also allows customers to sign up for more credit in the future.
Kearney said the new credit will allow Kay to expand its membership program and increase sales.
While many customers are still shopping for their first necklace, Kay said the launch of the new program will help the chain expand its offerings and provide new customers with more options.
“Kay Jewelry is the perfect fit for us as we continue to expand our portfolio of jewelry to include more affordable jewelry,” she said.